Marketing Automation for a Global Cable Systems Manufacturer
How Rise Technologies helped Prysmian Group standardize its B2B marketing operations through Salesforce Account Engagement (Pardot) — enabling scalable lead generation, measurable campaign performance, and a consistent marketing strategy across international markets.
The Challenge
Prysmian Group, leading global manufacturer of energy and telecommunications cable systems, sought to expand a successful marketing automation strategy to additional international markets while maintaining consistency across its commercial operations.
Following the strong adoption of Salesforce Account Engagement in one European business unit, the organization wanted to replicate the same approach in the United Kingdom, creating a unified framework for digital marketing, lead management, and campaign measurement. The project also required seamless integration with the company’s proprietary Cable App and the ability to demonstrate measurable marketing ROI through data-driven insights.
Leadership needed a scalable platform capable of supporting targeted customer engagement while establishing a repeatable model for future global expansion.
Our Approach
Rise Technologies delivered a structured implementation of Salesforce Account Engagement (Pardot), building on a proven deployment model and adapting it to the organization’s UK business requirements. The project focused on creating an integrated marketing ecosystem capable of improving campaign effectiveness, strengthening lead management, and providing greater visibility into marketing performance.
- Assessed business requirements and selected Salesforce Account Engagement (Pardot) as the strategic marketing automation platform
- Replicated and optimized a successful implementation model previously adopted within another international business unit
- Configured marketing automation processes to deliver personalized campaigns and more effective prospect targeting
- Integrated the platform with the organization's corporate Cable App to create a connected digital customer journey
- Implemented performance measurement and reporting capabilities to provide clear visibility into campaign effectiveness and marketing ROI
